Financial Technology and Business Growth in Nigeria A Case Study of Coca-Cola Nigeria

Abstract

This study examines the impact of financial technology (FinTech) on business growth in Nigeria, with Coca-Cola Nigeria as a case study. Using a survey-based methodology and simulated industry data, the research analyses the relationship between FinTech adoption, investment, and key business outcomes such as revenue growth and customer satisfaction. Findings indicate positive associations between FinTech adoption and revenue performance, and between FinTech investment and customer satisfaction. The study recommends strategic collaborations between multinational firms and local FinTech providers to deepen digital financial integration across distribution networks in Nigeria.